Referrals + Retention

· Member Engagement

Every day, I hear a school owner say these words...

"We have great retention!"

"We may not enroll a lot of students each month, but the ones we have stay!"

So, then I usually ask...

How many referrals do you get a month?

"Not very many."

"A couple."

This tells me something, ya' may have great retention, but ya' gotta work on your member engagement.


Engaged members refer their friends.

Satisfied members stay.... quiet.


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