Every day, I hear a school owner say these words...
"We have great retention!"
"We may not enroll a lot of students each month, but the ones we have stay!"
So, then I usually ask...
How many referrals do you get a month?
"Not very many."
This tells me something, ya' may have great retention, but ya' gotta work on your member engagement.
Engaged members refer their friends.
Satisfied members stay.... quiet.