I'm gonna go out on a limb for a moment and suggest that a lot of entrepreneurs believe in order to project their authenticity they need to harvest an outrageous originality in whatever they do, by following a set-process laid out by someone they idolize.
Authenticity may be a buzz word that's thrown around as the holy grail to social media marketing. Please, continue to stage the authentic delivery, select what you "like" ever most carefully, and by all means... only allow the 'good pics' to be tagged. Naturally, that's authentic marketing in a nutshell.
As you can probably pick up from my sarcasm, I say this in jest, because your "authentic" self probably isn't that much different than my authentic self, or your most idolized mentor's authentic self. Let's be really authentic for a moment; we all practice good hygiene to keep our authentic fragrances at bay.
It's almost as though the quest is to do something so outrageous that we gain attention, in the name and honor of authenticity, because if it's too boring the world is just going to pass you bye.
You have to be willing to be wrong if you want to be authentic.
You also have to be willing to be right, and be okay with everyone thinking you are wrong. The later one is a little bit harder to accept.
But from my perspective, there is far less originality in the core of being authentic. And perhaps the "authentic-self" movement that accompanies the prestigious world of entrepreneurship glory, is really mis-categorized as fitting into the cookie-cutter stereotypes that some so desperately pursue, in the name of authenticity.
Because an "authentic" original is one-of-a-kind.
Not a formula someone told you to follow.